felixleshno asked:

Affiliate Summit Vegas 2009

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ShirleyA Kelly asked:


Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and your ROI (rate on investment) will not be good. Having a good understanding of how pay-per-click advertising works can help drive targeted traffic to your website and increase your bottom line.

Pay Per Click (PPC) advertising is quickly becoming the fastest and most effective way to reach the top search engine rankings for given key words and phrases. The concept is simple – we pay or bid competitively, for the placement within each search phrase.

While many of the search engines still have free inclusion, this does not always guarantee top placement. Keyword saturation and search engine optimization or the purposeful use of the keywords often within the website content, is also an unpredictable and often unsuccessful method of gaining ranking.

PPC ads are similar to typical ads within Search Engine Ranking Pages (SERP’s), but they are above free listings often labeled “Sponsored Sites.” While some offer image or banner advertising in the same auction manner, most PPC ad services focus on text ads with a website URL and brief description of what the site offers.

Where each ad is placed depends on the keywords and key phrases you select for your ad campaign. Depending on the PPC search engine, this fee may be as low as $.01 going up based on popularity, demand and exactly how much others are willing to pay for high placement.

While advertisers pay only by the actual clicks made, visibility is, in essence, free. However there is an unspoken fee associated with “unpopular” or rarely clicked ads. Most Pay-Per-Click services balance the ad click-through rate (CTR) or how many times a viewer clicks the ad and the bid amount we’re willing to pay for each click when determining the ultimate seniority of each ad. Because CTR does play a significant role in placement, its wise to bid higher at the outset to gain significant clicks. It is also wise to gain as much interest and click through with each ad as possible to establish a stronger and lower priced ranking. Once this seniority is established, the cost may be lowered without harming the position quite as much.

PPC advertising offers instant results, good or bad. Once an ad is placed, it may be online immediately (in the case of Google AdWords) or within a week (in the case of Overture), receiving clicks and being rated immediately. Because of this instant response, unpopular keywords can be disenabled if not attended to fast enough making it next to impossible to use the keyword or phrase again. Also, because Pay-Per-Click advertising is an auction-style marketplace, SERP placement changes constantly.

To meet these needs, many major PPC advertising engines allow budget and automatic bid set-up. This allows you to put a maximum per day or per campaign budget on clicks, after which the ad is taken down until the budget is either replenished or automatically rolled-over to the next period. For instance, an advertiser may place a budget of $100 dollars per day on a campaign. When clicks meets this ceiling, ads stop until the next day to use up the next $100.

When conducting a Pay-Per-Click ad campaign, remember to keep the customer and their motivation in mind, develop a list of keywords that describe the products and services, target keywords the customer will be searching for and use specific phrases that clearly define the offering. Veer away from broad keyword matches, items we don’t offer or information that isn’t available on the website.

The current PPC marketing has more advertising demand than available, top-ranking spots. It’s not yet known how this demand will measure out or how PPC services will address this concern in the future.

Possibly the most important part of developing PPC ad campaigns is finding the right keyword phrases. To begin developing a strong keyword phrase list, type the initial ideas of what people would search for when seeking the website in a new Excel spreadsheet. Look through the site and analyze the words that describe the products or service. Review the website, identifying words that would be of most interest to the viewers. Check web server logs to find the words visitors currently use to find the site and what pages they find most interesting. Consider what action the customer should take – find information, purchase something, bookmark the site for latter shopping or other positive advertising result.

Use the Google Keyword Tool, Overture Keyword Tool or http://WordTracker.com to find other relevant searches around the initial ideas. Its best practice to use the longest search phrases possible, using those no less than three words long. The more specific, the lower the cost and the more targeted traffic received. If selling specific brands, use the brand names in the keyword phrases.

Customers search during all phases of the shopping cycle – from gathering data to comparing prices and finally submitting their credit card with the store. Use keywords within each phase, considering the highest conversion will come from the audience ready to buy.

Each keyword phrase should be product or service specific. Select the type of keyword searches the ad will show under, such as broad matches, exact matches, negative matches and so forth. For example, a bookshop may want to advertise under the key word phrase “car books,” but not show up for the search term “Kelly blue book cars.” They have the option of blocking searches with the term “Kelly blue book cars” in the phrase.

Keyword selection is important to narrow down the exact target audience and search relevance. Additionally, the ads gain a stronger click-through rate or CTR when carefully targeted to the search traffic. Ads with low CTR may be disenabled. Ads with high CTR will gain higher ranking at a lower bid cost.

When we target exactly what the consumer is looking for, conversion rate increases significantly.

When searching online, potential customers may type many variations of the keywords including misspellings, plural form or switched word orders. So use these in the Pay-Per-Click ads also to gain the strongest and broadest audience range.

When we target exactly what the consumer is looking for, conversion rate increases significantly.

When searching online, potential customers may type many variations of the keywords including misspellings, plural form or switched word orders. So use these in the PPC ads also to gain the strongest and broadest audience range.

Needless to say there are far more aspects to Pay-Per-Click and Keyword Selection than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to have a good understanding of how the whole Pay-Per-Click and keyword selection works.



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Derek Rogers asked:


Pay Per Click services have provided a great deal of welcomed help to many web masters. It is known as one of the most popular methods used by advertisers to display their products and services on the internet. Fundamentally, pay per click advertising is a relatively low cost method of generating increased traffic to your website.

Several other benefits include:

Fast and Friendly

Using pay per click services provides you with traffic almost right away. It is extremely fast in traffic generation and works great to let people know that your website and business exists. Customers search for your specific keyword and they find you. This means that only people looking for what you have to offer are finding your advertisement and are ready to visit your website.

Easy To Understand

It is easy to understand how pay per click services work. To get the best spot for your advertisement within the search engines, you will have to bid as high as you possibly can. The concept is easy to comprehend. The person bidding the highest will receive the highest spot within the results and the second highest bidder will be second and so on.

Customize Your Pay Per Click Campaign

The great thing about this form of advertisement is that you can delete, add, and adjust your keyword as necessary. Many other types of advertisements are generally “set in stone” – so to speak and in order to change your marketing strategy, you would need to create another advertisement and start a new. With pay per click advertisements, all you need to do is perform some changes to your keywords.

Fits Any Budget

Because you have the ability to bid on your keywords, you have the ability to set the price you are willing to pay. The great benefit is that you only pay when your advertisement is clicked upon. If you do not receive any clicks, you do not have to pay, it’s that simple. You can identify how much you are willing to spend each month and set your pay per click account to that amount. Another great advantage about pay per click services is that when you do receive a click, you know that it is within your targeted audience, which means you are much more likely to receive a sale from that click.

PPC Advertising offers potential for smaller business

Pay per Click Advertising enables small and medium sized enterprises to compete very successfully against the large national / multinational companies. Pay per click creates a level playing field for small businesses, and by careful choice of PPC parameters your ad can show above those of large business or multi- nationals.

Pay per click services are ideal for any business that is looking for a customisable, easy to use, and efficient way to advertise their business and generate targeted traffic, which then turns into potential sales and income.

Pay per click advertising can also give an immediate return on investment – especially if your website can process business/sales. online.



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Derek Rogers asked:


A pay per click campaign is one of the easiest and quickest ways you can drive traffic to your company website. It is also a controlled method you can use for traffic purposes. There are many different things to think about with a pay per click campaign.

The primary purpose is to reach the consumers who are actively looking for the exact products and services your business offers. People looking for your specific products and services are exactly what you want to generate. The things you can control with a campaign like this are the amount of traffic driven to your site, the point of entrance for your website and the type of traffic you get.

A pay per click campaign works by placing small text ads for your site in the listing pages of search engines. When you look at sites like Google, Yahoo, and MSN there are sponsored listings at the top of the pages and along the side. These advertisements are from companies who pay to be there. However, the fees to pay only incur when a user clicks on the ad. This is where the term pay per click advertising originated from. To put the ad on the search engine is free, which is good advertising for your site because people may not click on the initial ad but if they are ever looking for a service you provide they could remember your company name. Your business is only charged when someone shows interest and clicks on the ad itself.

A pay per click advertising campaign will begin by developing a list of keywords displaying how you would like the ad to be displayed. Some people write ads for individual keywords or with a related group of keywords. The keywords are responsible for linking the most relevant search pages to your site.

The keywords you choose can also affect the cost you pay. There is competition for keywords and companies compete for certain keywords. You will bid on the keywords and based on the bids is where your site will end up in the placement on the search pages. Your placement on the page usually depends on your bid amount and the competition for that particular keyword. The more specific you tend to be with your keywords then the better your chances are of not being up against too much competition.

The way you would measure the success of a pay per click campaign would be the conversions. This means, you might have five hundred people click on your ad and only two people make a purchase. Those two people are considered conversions.

However, if the two purchases don’t make up for the cost of the 500 clicks on your ad then you might need to revamp your pay per click campaign or look at other methods for advertising.

A campaign is therefore designed to provide advertising for your website that will drive large amounts of traffic to your business and in return convert into these users buying sales and services offered through your company. You should consider a pay per click campaign if you would like to improve the traffic and sales of your business.



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